Transforming digital presence into real investment
The Celsius Resources success story.
NYC Roadshow
Celsius Resource
● Curated investor events
● Content marketing
Overview
In a focused initiative to bolster investment for Celsius Resource (ASX:CLA), PR | Re:public harnessed the power of digital media. Our approach was tailored to not only highlight Celsius’ unique position in the cobalt exploration sector, but also to directly address the challenges of attracting investment in a competitive and complex market. This collaboration underscored our commitment to understanding and achieving our client’s financial and operational goals, showcasing our capacity to navigate and leverage digital platforms for significant investment engagement and acquisition.
the challenge
Overcoming investment attraction challenges in a complex market landscape
Celsius Resource, an Australian-listed resource development company, focused on advancing Namibian Cobalt Assets, sought to attract investment amidst challenges related to location and market perception. PR | Re:public was tasked with increasing Celsius’ visibility among global investors and facilitating capital acquisition for project exploration.
our strategy
Tailored strategy for enhanced market presence and investor engagement
Tailoring brand narratives
Refining Celsius’ market presence to align with investor expectations and interests, highlighting the project’s unique investment value and the stability of the Namibian jurisdiction.
Leveraging digital platforms
Maximizing online visibility to create engaging touchpoints for potential investors, we leveraged high-traffic media sites and social media to attract attention from across the globe.
Organising targeted events and media exposure
From securing speaking slots at the International Cobalt Conference to organising intimate investor evenings in London, we positioned Celsius directly in front of potential investors and key decision makers.
Expanding through social media
Employing a strategic social media campaign to widen the investor base and facilitate immediate investment discussions.
Outcomes
Measurable success: Investment growth and market impact
- Secured $350,000 from institutional investors within 2 hours after going live on LinkedIn
- Investor base expansion
- Stock price surge
- Share price increased from 14cps to 24cps
- Elevated global visibility
- Media coverage by high-profile outlets such as CNN, Fox News and The Guardian
- Increased market confidence
Elevating investment engagement through digital strategy
PR | Re:public’s work with Celsius Resources showcases our expertise in leveraging digital engagement and strategic marketing to enhance visibility and attract investment interest. Our approach emphasizes the importance of tailored strategies and deep market insights in facilitating significant investment engagement for our clients. This approach highlights the transformative potential of digital platforms in reaching and surpassing investment engagement goals.
