From penny stock to market leader in
8 months
How we developed a strategic communications strategy that supported a 500% stock price increase for a mining junior.
Prime Mining
● Content marketing
● Strategic media placement
Overview
When Prime Mining embarked on a journey to redefine its position in the market, it sought a partner with a nuanced understanding of digital strategy and content marketing within the mining industry. That’s where our collaboration began. Through a carefully orchestrated rebranding and content marketing strategy, we guided Prime Mining from its position as an emerging junior miner to becoming a noteworthy entity in the market, achieving a substantial stock price increase within a mere eight months.
This case study reveals the strategic steps we took to enhance Prime Mining’s visibility and appeal to global retail investors, leveraging our expertise in digital strategy and content marketing.
the challenge
Navigating market perception and strategy shift
Before PR | Re:public
Prime Mining was on the brink of production with a modest stock price of $0.30. Positioned as a near-term producer, its potential for massive resource development was yet to be communicated effectively to the market.
The strategic pivot
Recognizing the need for a shift, Prime Mining decided against immediate production to explore a significantly larger resource base. This strategic pivot required a nuanced approach to communication, ensuring investor trust remained intact while showcasing the untapped potential.
our strategy
A comprehensive approach to digital storytelling and market engagement
Revamping corporate presentation
We began by overhauling Prime Mining’s presentation and marketing materials, ensuring they reflected the new strategic vision and communicated the company’s compelling investment thesis clearly.
Content marketing
Employing a native advertising strategy, we promoted original, high-quality content on prestigious news platforms such as BBC, CNN, and The Guardian. This not only raised the company’s profile but also solidified its credibility in the eyes of global retail investors.
Strategic media placement
Through a sustained campaign of engaging articles, social media posts, and digital banners, we ensured Prime Mining’s story reached a broad audience, maintaining top-of-mind awareness among potential investors.
results
A new market standing and
unprecedented growth
- Stock price surge
- $0.30cps - $2.05cps over 8 months
- Increased brand awareness with over 4.8M eyes on their brand
- Audience of over 5,000 potential investors reading their story
- Market repositioning
- Penny stock to blue-chip company
- Enhanced confidence from the retail investor community
Elevating your story to market leadership
At PR | Re:public, we believe in the power of strategic communications to redefine market perceptions and drive tangible results. The transformation of Prime Mining serves as a testament to our innovative approach and commitment to storytelling that resonates with investors.
