Raise your company’s profile with the investment community
PR | Re:public is an omni-channel marketing strategy, PR and IR firm that specializes in helping pre-IPO and public and high-growth companies leverage the latest digital marketing tools to communicate their investment thesis to the investment community.
Founded in 2018 as a spin-out from Core Consultants Pty Ltd, a leading, independent consultancy firm servicing the natural resources, renewable energy and extractive industries, we have quickly established ourselves as marketing leaders, in communicating the strategies of PubCo’s across Canada, Europe, North America and South Africa.
What is OmniChannel Marketing?
OmniChannel marketing utilizes various verticals to create multiple touchpoints for your ideal audience. This enables your company to be seen wherever your audience are and enhances your audiences’ experience with your company. It’s a win-win!
Let’s take a look at this scenario.
The average person goes to work, takes a break to check their social media before flipping over to their online share portfolio. They are a bit disappointed with the average returns, so they ask Google for “good stock ideas.” Later, they post on social media asking the community what they think of a particular stock and do further research by googling the company, or its competitors, and reading various stock groups before making a decision whether to invest or not.
The bottom line is, when building an investor following, companies need to be wherever their investors are. Investors these days are omni-channel and therefore companies should employ a similar marketing approach to reach their ideal audience.
PR | Re:public uses an integrated omnichannel approach to digital marketing for all of our clients.
Why work with us?
At PR | Re:public we are on a mission to empower entrepreneurs to reach investors online through our “CAN” do approach –
Communicate, Attract and Nurture.
There is nothing more rewarding for us than seeing our clients flourish and we work tirelessly to help you achieve results.
In marketing to investors, we apply a compliance-first attitude. Every piece of content that we produce is fact-checked and signed off by our clients’ management team. If our clients are listed, we ensure that our PR strategies comply with exchange regulations. We do not engage in click-bait or make false claims about a Company’s potential.
All content is produced in-house by sector experts that comprise of analysts, journalists and editors. Our writers work hand-in-hand with our SEO specialists to ensure that our client’s investment thesis in portrayed in a way that appeals to a generalist investor audience.
For those who have neither been interviewed nor successfully addressed an investor audience before, this can often prove daunting. Working with our clients beforehand, our aim is to build you up to being a confident media commentator. Coaching includes: presentation delivery, elevator pitch, potential questions, how to handle the “harder” questions as well as briefing on the publication and specific journalist’s interview style.
The world is very noisy. People are constantly confronted with native ads, fake news and flooded inboxes. At PR | Re:public we market with integrity and sensitivity to our clients’ audiences. We do not engage in spam or false promises. We work only with companies that we believe in, and in sectors that we know well and can add value, rather than contribute to the “noise.” Marketing with integrity will ultimately set our clients’ apart and help develop a brand and following.
We see ourselves as trusted advisors to our clients and will often go beyond the scope to introduce our clients to strategic partners, investors or customers. It is not unusual for clients to invite us to sit in on sales and investor meetings and offer our input which we do gladly. All too often, we will advise our clients against adding more budget to a campaign or using a particular digital strategy, even if it means we reduce our contract value. We play a long term game and believe in building long-standing relationships founded on mutual trust.
Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.
Richard Branson
Where are we?
PR | Re:public is in the cloud with a global physical presence
Our highly-skilled team transcends borders and time zones, enabling us to deliver quality and efficiency, each hour of the day. With physical presence in Canada, UK, South Africa and Israel, we attract audiences and investors for our clients from around the globe, including North America, Europe, Asia and Africa.
At PR | Re:public we are redefining culture and creating a close-knit community amongst our team members who learn from each other’s diverse life and work experiences.